Prior to beginning this design sprint, we had already created a basic style guide, that we called the foundation. This foundation loosely defined our typography, colors, icons, spacing and information architecture. The foundation proved essential for guiding our work in a unified direction while allowing room for us to individually explore creative design solutions. This way we felt that we were all working together, towards the same idea. Reviewing our collective work at the end of each day, we began to see patterns emerge. We course-corrected when necessary, and started defining our standardized components.
In the late 1960s, American commissioned designer Massimo Vignelli to develop a new livery. The original design called for a red, white, and blue stripe on the fuselage, and a simple "AA" logo, without an eagle, on the tail; instead, Vignelli created a highly stylized eagle, which remained the company's logo until 2013. In 1999, American painted a new Boeing 757 (N679AN) in its 1959 international orange livery. One Boeing 777 and one Boeing 757 were painted in standard livery with a pink ribbon on the sides and on the tail, in support of Susan G. Komen for the Cure. One Boeing 757 is painted with a yellow ribbon on the tailfin on the aircraft and on the side of the body says "Flagship Freedom". American Eagle, the airline's regional airline has the same special livery on ERJ-145 aircraft.

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AAdvantage is the frequent flyer program for American Airlines. It was launched on May 1, 1981, and it remains the largest frequent flyer program with over 67 million members as of 2011. Miles accumulated in the program allow members to redeem tickets, upgrade service class, or obtain free or discounted car rentals, hotel stays, merchandise, or other products and services through partners. The most active members, based on the amount and price of travel booked, are designated AAdvantage Gold, AAdvantage Platinum, AAdvantage Platinum Pro, and AAdvantage Executive Platinum elite members, with privileges such as separate check-in, priority upgrade and standby processing, or free upgrades. They also receive similar privileges from AA's partner airlines, particularly those in oneworld.[48]
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Best Available Rate Guarantee assures you receive the best rates when you book directly with us. If you find a lower publicly available rate within 24 hours of booking, we will match that rate plus give you 25% off the lower rate, subject to guarantee terms and exclusions. Guarantee does not apply to Ritz-Carlton Montreal, The Ritz London, Ritz-Carlton Residences®, and Starwood-Branded Hotels, including Four Points Hotels, Sheraton Hotels, Aloft Hotels, W Hotels, Le Meridien Hotels, Luxury Collection Hotels, Element Hotels, Westin Hotels, St. Regis Hotels, Tribute Portfolio Hotels and Design Hotels. Marriott Rewards® and The Ritz-Carlton Rewards® members (“Rewards Members”) who book rooms through a Marriott® Direct Booking Channel, authorized travel agents or select corporate travel partners ("Eligible Channels") at hotels that participate in Marriott Rewards® and The Ritz-Carlton Rewards loyalty programs will receive an exclusive, preferred rate (“Marriott Rewards Member Rate”). Member Rates are available globally at all hotels that participate in Marriott Rewards. Exclusions apply. See our Terms & Conditions for additional details related to our Best Available Rate Guarantee and Marriott Rewards Member Rate. Hotels shown on Marriott.com may be operated under a license from Marriott International, Inc. or one of its affiliates.
To help fund the site, the founders created special edition breakfast cereals, with presidential candidates Barack Obama and John McCain as the inspiration for "Obama O's" and "Cap'n McCains".[25] In two months, 800 boxes of cereal were sold at $40 each, which generated more than $30,000 for the company's incubation.[26][27] It also got the company noticed by computer programmer Paul Graham, who invited the founders to the January 2009 winter training session of his startup incubator, Y Combinator, which provided them with training and $20,000 in funding in exchange for a small interest in the company.[18][28][29] With the website already built, they used the $20,000 Y-Combinator investment to fly to New York City to meet users and promote the site.[30] They returned to San Francisco with a profitable business model to present to West Coast investors. By March 2009, the site had 10,000 users and 2,500 listings.[29]
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