The Resilience of the American Vacation in Mexico: This excellent enterprise piece from Skift’s Sarah Enelow-Synder is not about airlines, though the Mexican carrier Volaris figures prominently. Holger Blankenstein, who runs the airline’s commercial team, explains why marketing to Mexican-Americans is different from targeting vacationers. “In a Mexican-origin family, the son or daughter are the ones who buy the flight ticket for the parents,” he said. “How the family gets to know Volaris and the brand is passed down from generation to generation.”
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I work with a bunch of really awesome people! What I admire the most about my team is that they all work together well. I feel that with the culture here, hard-working and fun-loving, are simultaneous. You know the importance of increasing revenue and developing relationships, but you can also tell that this is a group of people who love to help, have fun and make a difference.
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