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It will be located on a 41-acre (17 ha) property adjacent to the airline's flight academy and conference and training center, west of Texas State Highway 360, 2 miles (3.2 km) west from the current headquarters. The airline will lease a total of 300 acres (120 ha) from Dallas-Fort Worth International Airport and this area will include the headquarters. Construction of the new headquarters began after the demolition of the Sabre facility previously on the site.
First Class is offered on all domestic mainline aircraft, as well as regional aircraft with more than 50 seats. When such aircraft are used on flights to international destinations including Canada, Mexico, Central America, and the Caribbean, the First Class cabin is branded as Business Class. Seats range from 19–21 inches (48–53 cm) in width and have 37–42 inches (94–106 cm) of pitch. Dining options include free snacks, beverages, and alcohol on all flights, with three-course meals offered on flights 900 miles (1,448 km) or longer (select routes under 900 miles offer meal service).
In January 2013, American launched a new rebranding and marketing campaign dubbed, "The New American". In addition to a new logo, American Airlines introduced a new livery for its fleet. The airline calls the new livery and branding "a clean and modern update". The current design features an abstract American flag on the tail, along with a silver-painted fuselage, as a throw-back to the old livery. The new design was painted by Leading Edge Aviation Services in California. Doug Parker, the incoming CEO indicated that the new livery could be short-lived, stating that "maybe we need to do something slightly different than that ... The only reason this is an issue now is because they just did it right in the middle, which kind of makes it confusing, so that gives us an opportunity, actually, to decide if we are going to do something different because we have so many airplanes to paint".
In addition, Airbnb moved its main MySQL database to Amazon Relational Database Service (Amazon RDS). Airbnb chose Amazon RDS because it simplifies much of the time-consuming administrative tasks typically associated with databases. Amazon RDS allows difficult procedures, such as replication and scaling, to be completed with a basic API call or through the AWS Management Console. Airbnb currently uses Multi-Availability Zone (Multi-AZ) deployment to further automate its database replication and augment data durability.
To help fund the site, the founders created special edition breakfast cereals, with presidential candidates Barack Obama and John McCain as the inspiration for "Obama O's" and "Cap'n McCains". In two months, 800 boxes of cereal were sold at $40 each, which generated more than $30,000 for the company's incubation. It also got the company noticed by computer programmer Paul Graham, who invited the founders to the January 2009 winter training session of his startup incubator, Y Combinator, which provided them with training and $20,000 in funding in exchange for a small interest in the company. With the website already built, they used the $20,000 Y-Combinator investment to fly to New York City to meet users and promote the site. They returned to San Francisco with a profitable business model to present to West Coast investors. By March 2009, the site had 10,000 users and 2,500 listings.