In January 2013, American launched a new rebranding and marketing campaign dubbed, "The New American". In addition to a new logo, American Airlines introduced a new livery for its fleet. The airline calls the new livery and branding "a clean and modern update".[64] The current design features an abstract American flag on the tail, along with a silver-painted fuselage, as a throw-back to the old livery. The new design was painted by Leading Edge Aviation Services in California.[70] Doug Parker, the incoming CEO indicated that the new livery could be short-lived, stating that "maybe we need to do something slightly different than that ... The only reason this is an issue now is because they just did it right in the middle, which kind of makes it confusing, so that gives us an opportunity, actually, to decide if we are going to do something different because we have so many airplanes to paint".[71]


Growth...Development...Innovation...Culture all under one roof is what I love about CarRentals.com, encouraged to try new things out and be innovative and if it doesn't work out I'm supported to learn lessons, dust myself off and try again. Every day is different challenging and exciting, no two days are the same. I love the people I work with across the company. I work with some awesome, talented, funny, dedicated staff in the CarRentals family

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Main Cabin passengers will also receive complimentary snacks and soft drinks or even full meals on transcontinental flights. Additional food and drinks are also available for purchase on many routes. Free snacks include Biscoff cookies or mini pretzels on flights over 250 miles. Business Class and First Class passengers can enjoy premium meals and a selection of award-winning wines.
American will add a sixth destination in Cuba with a new daily flight from Miami International Airport (MIA) to Antonio Maceo Airport (SCU) in Santiago de Cuba starting May 3. The airline will also start new service from Dallas Fort Worth International Airport (DFW) to Durango International Airport (DGO) in Mexico starting June 6. American will be the only U.S. carrier to serve DGO and SCU.
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Shortly after moving to San Francisco in October 2007, roommates and former schoolmates Brian Chesky and Joe Gebbia could not afford the rent for their loft apartment. Chesky and Gebbia came up with the idea of putting an air mattress in their living room and turning it into a bed and breakfast.[16][17] The goal at first was just "to make a few bucks".[18][19] In February 2008, Nathan Blecharczyk, Chesky's former roommate, joined as the Chief Technology Officer and the third co-founder of the new venture, which they named AirBed & Breakfast.[17][20] They put together a website which offered short-term living quarters, breakfast, and a unique business networking opportunity for those who were unable to book a hotel in the saturated market.[21] The site Airbedandbreakfast.com officially launched on August 11, 2008.[22][23] The founders had their first customers in town in the summer of 2008, during the Industrial Design Conference held by Industrial Designers Society of America, where travelers had a hard time finding lodging in the city.[17][24]
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