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AAdvantage is the frequent flyer program for American Airlines. It was launched on May 1, 1981, and it remains the largest frequent flyer program with over 67 million members as of 2011. Miles accumulated in the program allow members to redeem tickets, upgrade service class, or obtain free or discounted car rentals, hotel stays, merchandise, or other products and services through partners. The most active members, based on the amount and price of travel booked, are designated AAdvantage Gold, AAdvantage Platinum, AAdvantage Platinum Pro, and AAdvantage Executive Platinum elite members, with privileges such as separate check-in, priority upgrade and standby processing, or free upgrades. They also receive similar privileges from AA's partner airlines, particularly those in oneworld.
American Airlines allows all passengers to bring one carry-on bag and one personal item on all flights. The maximum dimensions for personal items are 18x14x8 inches and must fit in the seat in front of you. Certain infant necessities and medical equipment are also allowed as needed. Carry-on bags may not exceed 22x14x9 inches and must fit in the sizer at the airport. Bags that do not fit in the overhead bin or under the seat will need to be checked.
We started by auditing and printing out many of our designs, both old and new. Laying the flows side by side on a board, we could see where and how the experiences were breaking and where we needed to start making changes. We figured that the best way to begin was by tackling issues head on. Each of us focused on a screen or product area to redesign, And we established a few principles to guide us with these individual designs:
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One year later, there were 15 people working from Chesky and Gebbia's loft apartment on Rausch Street in San Francisco. To make room for employees, Brian Chesky gave up his bedroom and lived at lodging booked via the Airbnb service until the company moved into its first office space. In April 2009, the company received $600,000 in seed money from Sequoia Capital and, in November 2010, raised $7.2 million in financing from Greylock Partners and, again, from Sequoia Capital, in a Series A round, then announcing that out of 700,000 nights booked, 80% had occurred in the previous six months.