Philadelphia – The fourth-largest hub in terms of number of daily flights, fifth-largest in number of destinations and American's primary East Coast hub. American flies approximately 20.5 million passengers a year through PHL, which is about 56,000 people per day. American has about 70% of the market share at PHL, making it the airport's largest airline. Philadelphia is American Airlines' primary European and transatlantic gateway.
Prior to beginning this design sprint, we had already created a basic style guide, that we called the foundation. This foundation loosely defined our typography, colors, icons, spacing and information architecture. The foundation proved essential for guiding our work in a unified direction while allowing room for us to individually explore creative design solutions. This way we felt that we were all working together, towards the same idea. Reviewing our collective work at the end of each day, we began to see patterns emerge. We course-corrected when necessary, and started defining our standardized components.
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The second Admirals Club opened at Washington National Airport. Because it was illegal to sell alcohol in Virginia at the time, the club contained refrigerators for the use of its members, so they could store their own liquor at the airport. For many years, membership in the Admirals Club (and most other airline lounges) was by the airline's invitation. After a passenger sued for discrimination, the Club (and most other airline lounges) switched to a paid membership program.
Documentation. This project required us to operate within a tight timeline, which caused us to overlook some of the documentation process. Lacking thorough documentation created some confusion that could have been avoided. Just like with coding, documenting systems as they are created is paramount to the process. It has to be done sooner or later, and documenting throughout the creation process allows for smoother decision-making.
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Checked baggage must not exceed 62 linear inches and 50lbs. for Economy Class passengers. Baggage that exceeds the allowed size or weight will be subject to an excess baggage fee. Bags that are larger than 62 linear inches will cost $150-$200 each way based on destination. Fees for overweight baggage will be assessed based on total weight and range from $100-$450.
We created one set of these components for phones (iOS and Android), and adapted them to tablet sizes from there. Tablet components are largely the same as those for mobile, and on a technical level the code only needs to exist once in two different styles. With this system components can vary in their look and positioning, similarly to the way responsive design works for web. Designers can then design a screen once using common components, and it can be easily adapted to different screen sizes as well as to iOS and Android.
American Airlines was founded in 1926 as a mail carrier with its first flight by Charles Lindbergh. Eight years later, the company switched revenue sources from mail to passengers and has since grown through various mergers with other airlines. Today, American Airlines operates out of ten hubs located from shore to shore in the United States, with its main headquarters in Fort Worth, Texas. Other hubs include Charlotte, Chicago-O'Hare, Philadelphia, Miami, Phoenix-Sky Harbor, Washington, DC-National, Los Angeles, New York-JFK, and New York-LaGuardia.
Guests can search for lodging using filters such as lodging type, dates, location, and price. Before booking, users must provide personal and payment information. Some hosts also require a scan of a government-issued identification before accepting a reservation. The company also provides travel guides, entitled "Neighborhoods", which provide details about staying in specific neighborhoods in various major cities.