The Admirals Club was conceived by AA president C.R. Smith as a marketing promotion shortly after he was made an honorary Texas Ranger. Inspired by the Kentucky colonels and other honorary title designations, Smith decided to make particularly valued passengers "admirals" of the "Flagship fleet" (AA called its aircraft "Flagships" at the time). The list of Admirals included many celebrities, politicians, and other VIPs, as well as more "ordinary" customers who had been particularly loyal to the airline.
Right from day one you realize you are part of a great team. Everyone is pulling in the same direction and striving to innovate and move things forward. Every idea is considered and encouraged and this leads to highly collaborative culture. Hotels.com has the feeling of a start-up but with the structure and maturity of a large multinational company.