AAdvantage is the frequent flyer program for American Airlines. It was launched on May 1, 1981, and it remains the largest frequent flyer program with over 67 million members as of 2011. Miles accumulated in the program allow members to redeem tickets, upgrade service class, or obtain free or discounted car rentals, hotel stays, merchandise, or other products and services through partners. The most active members, based on the amount and price of travel booked, are designated AAdvantage Gold, AAdvantage Platinum, AAdvantage Platinum Pro, and AAdvantage Executive Platinum elite members, with privileges such as separate check-in, priority upgrade and standby processing, or free upgrades. They also receive similar privileges from AA's partner airlines, particularly those in oneworld.
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Los Angeles – The eighth-largest hub in terms of number of destinations and flights and American's hub for the West Coast. About 16.5 million passengers fly through LAX on American every year, or about 45,000 people per day. American has about 19% of the market share at LAX, making it the largest carrier at the airport. LAX is American Airlines' primary Hawaiian and transpacific gateway.