Instead of relying on individual atoms, we started considering our components as elements of a living organism. They have a function and personality, are defined by a set of properties, can co-exists with others and can evolve independently. A unified design language should not just be a set of static rules and individual atoms, but an evolving ecosystem.
Working in software development and design, we are often required to ship one-off solutions. Sometimes we’re working within time constraints and sometimes we just haven’t yet agreed upon a path forward. These one-off solutions aren’t inherently bad, but if they aren’t built upon a solid foundation, we eventually find ourselves having to pay back accrued technical and design debts.
We celebrate our failures along with our successes, because it brings us one step closer to a solution. We are collectively a group of unique individuals who love what we do, who stand behind what we do and who are constantly, passionately, learning more to better what we do. We would rather inspire, empower and nurture others to be authentic and pursue their dreams, rather than control them. This philosophy has created a unique, balanced atmosphere at trivago, which we believe is as organic as it is refreshing.
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Shortly after moving to San Francisco in October 2007, roommates and former schoolmates Brian Chesky and Joe Gebbia could not afford the rent for their loft apartment. Chesky and Gebbia came up with the idea of putting an air mattress in their living room and turning it into a bed and breakfast.[16][17] The goal at first was just "to make a few bucks".[18][19] In February 2008, Nathan Blecharczyk, Chesky's former roommate, joined as the Chief Technology Officer and the third co-founder of the new venture, which they named AirBed & Breakfast.[17][20] They put together a website which offered short-term living quarters, breakfast, and a unique business networking opportunity for those who were unable to book a hotel in the saturated market.[21] The site officially launched on August 11, 2008.[22][23] The founders had their first customers in town in the summer of 2008, during the Industrial Design Conference held by Industrial Designers Society of America, where travelers had a hard time finding lodging in the city.[17][24]