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Airbnb believes that AWS saved it the expense of at least one operations position. Additionally, the company states that the flexibility and responsiveness of AWS is helping it to prepare for more growth. Knaup says, “We’ve seen that Amazon Web Services listens to customers’ needs. If the feature does not yet exist, it probably will in a matter of months. The low cost and simplicity of its services made it a no-brainer to switch to the AWS cloud.”
Traditionally, many style guides define components as atomic components, which are then used to build more complex molecules. In theory, this works well to create coherent and flexible systems. In practice, however, what often happens is that these re-usable atoms are used many different ways, allowing all kinds of molecules to be created. Again, this opens the door for all kinds of disjointed experiences and makes the system harder to maintain.
In January 2013, American launched a new rebranding and marketing campaign dubbed, "The New American". In addition to a new logo, American Airlines introduced a new livery for its fleet. The airline calls the new livery and branding "a clean and modern update".[64] The current design features an abstract American flag on the tail, along with a silver-painted fuselage, as a throw-back to the old livery. The new design was painted by Leading Edge Aviation Services in California.[70] Doug Parker, the incoming CEO indicated that the new livery could be short-lived, stating that "maybe we need to do something slightly different than that ... The only reason this is an issue now is because they just did it right in the middle, which kind of makes it confusing, so that gives us an opportunity, actually, to decide if we are going to do something different because we have so many airplanes to paint".[71]
Another unique thing about software is that, while it can be considered a product, it doesn’t really wear out and get replaced like traditional consumer products. Code and designs created years ago still exist in many places, even after the landscape of a company and its product have shifted significantly. This requires constant maintenance and upgrading.
A‌i‌r‌b‌n‌b‌,‌ ‌I‌n‌c‌.‌ is a privately held global company headquartered in San Francisco that operates an online marketplace and hospitality service which is accessible via its websites and mobile apps. Members can use the service to arrange or offer lodging, primarily homestays, or tourism experiences. The company does not own any of the real estate listings, nor does it host events; as a broker, it receives commissions from every booking.[3]
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