In January 2013, American launched a new rebranding and marketing campaign dubbed, "The New American". In addition to a new logo, American Airlines introduced a new livery for its fleet. The airline calls the new livery and branding "a clean and modern update". The current design features an abstract American flag on the tail, along with a silver-painted fuselage, as a throw-back to the old livery. The new design was painted by Leading Edge Aviation Services in California. Doug Parker, the incoming CEO indicated that the new livery could be short-lived, stating that "maybe we need to do something slightly different than that ... The only reason this is an issue now is because they just did it right in the middle, which kind of makes it confusing, so that gives us an opportunity, actually, to decide if we are going to do something different because we have so many airplanes to paint".
New York–JFK – The tenth-largest hub for American in terms of number of flights, the ninth-largest in number of destinations and American's secondary East Coast hub for international flights. About 7 million passengers fly through JFK on American every year, or about 19,000 people per day. American has about 12% of the market share at JFK, making it the third-largest carrier at the airport behind Delta and JetBlue. Since 2017, American has been reducing its international operations at JFK, opting to expand its Philadelphia hub instead. JFK also serves as a major connecting point for other Oneworld carriers.
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On June 3, 2016, American Airlines sought to register their 2013 logo with the United States Copyright Office. However, in October of that year, the Copyright Office ruled that the logo was ineligible for copyright protection, as it did not pass the threshold of originality. American submitted multiple requests for the Copyright Office to reconsider their determination. However, on January 8, 2018, the Copyright Office made a final decision that affirmed its initial determination that American's new logo was ineligible for copyright protection and is thus in the public domain.
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Aer Lingus Taps New CEO From Within Parent IAG: Aer Lingus is no longer a stand-alone airline, so it makes sense that its CEO, Stephen Kavanagh, who joined the company in 1988, is stepping down. Newish owner International Airlines Group, owner of Iberia and British Airways, is putting its own man in charge. Skift Europe Editor Patrick Whyte has the story.
Phoenix–Sky Harbor – The sixth-largest hub in terms of number of flights and destinations and American's primary western hub. American flies approximately 20 million passengers a year through PHX, which is about 55,000 people per day. Currently American has about 46% of the market share at PHX, making it the airport's largest airline.
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American is one of the nation's leading airlines in flights to international destinations. AA Airlines flies to several countries in South America, including Brazil, Colombia, Argentina, and Peru. Through their hub in Dallas, American dominates the travel market to Central America, with service to almost every country between Mexico and Colombia. European service is anchored by American's oneworld partners, with American Airlines flights to the United Kingdom, Germany, Spain and other countries supplemented with seasonal service to countries like Norway and Sweden. American also serves Asia with flights to Shanghai and Beijing in China; Nagoya, Osaka, and Tokyo in Japan, and several additional nations.
In February 2011, Airbnb announced its millionth night booked. In January 2012, the company announced its five millionth night booked. In June 2012, Airbnb announced 10 million nights booked, doubling business in the previous five months. Of these bookings, 75% of the business came from markets outside of the continental United States.