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We started by auditing and printing out many of our designs, both old and new. Laying the flows side by side on a board, we could see where and how the experiences were breaking and where we needed to start making changes. We figured that the best way to begin was by tackling issues head on. Each of us focused on a screen or product area to redesign, And we established a few principles to guide us with these individual designs:
American Airlines baggage fees apply to specific itineraries and reflect the same policies as US Airways. The fees associated with checked bags are determined by the travel destinations, as some locations charge for all checked luggage, while others only charge for the second or additional checked baggage. Additionally, bags exceeding the size or weight guidelines may incur additional baggage fees.
Traditionally, many style guides define components as atomic components, which are then used to build more complex molecules. In theory, this works well to create coherent and flexible systems. In practice, however, what often happens is that these re-usable atoms are used many different ways, allowing all kinds of molecules to be created. Again, this opens the door for all kinds of disjointed experiences and makes the system harder to maintain.
American's early liveries varied widely, but a common livery was adopted in the 1930s, featuring an eagle painted on the fuselage. The eagle became a symbol of the company and inspired the name of American Eagle Airlines. Propeller aircraft featured an international orange lightning bolt running down the length of the fuselage, which was replaced by a simpler orange stripe with the introduction of jets.
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In the end, American let its employees decide the new livery's fate. On an internal website for employees, American posted two options, one the new livery and one a modified version of the old livery. All of the American Airlines Group employees (including US Airways and other affiliates) were able to vote. American ultimately decided to keep the new look. Parker announced that American would keep a US Airways heritage aircraft in the fleet, with plans to add a heritage TWA aircraft and a heritage American plane with the old livery.
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You'll help us find hotels of every type and size to join the Expedia family. In this varied role you'll be facilitating leads, preparing market visits and liaising with prospective hotel partners. Then you'll onboard the hotels. Using market insights and data provided by our bespoke technology, you'll optimize content, drive promotions and make sure our new partners know just how to make the most of our self-service tools. It's a role with huge potential for growth, and the chance to build a career in over 30 countries across the globe.
Phoenix–Sky Harbor – The sixth-largest hub in terms of number of flights and destinations and American's primary western hub. American flies approximately 20 million passengers a year through PHX, which is about 55,000 people per day. Currently American has about 46% of the market share at PHX, making it the airport's largest airline.
Prior to beginning this design sprint, we had already created a basic style guide, that we called the foundation. This foundation loosely defined our typography, colors, icons, spacing and information architecture. The foundation proved essential for guiding our work in a unified direction while allowing room for us to individually explore creative design solutions. This way we felt that we were all working together, towards the same idea. Reviewing our collective work at the end of each day, we began to see patterns emerge. We course-corrected when necessary, and started defining our standardized components.
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In February 2011, Airbnb announced its millionth night booked. In January 2012, the company announced its five millionth night booked. In June 2012, Airbnb announced 10 million nights booked, doubling business in the previous five months. Of these bookings, 75% of the business came from markets outside of the continental United States.