Prior to beginning this design sprint, we had already created a basic style guide, that we called the foundation. This foundation loosely defined our typography, colors, icons, spacing and information architecture. The foundation proved essential for guiding our work in a unified direction while allowing room for us to individually explore creative design solutions. This way we felt that we were all working together, towards the same idea. Reviewing our collective work at the end of each day, we began to see patterns emerge. We course-corrected when necessary, and started defining our standardized components.
On one hand, Expedia is an online travel company. On the other, we’re a partner in countless stories; honeymoons, million-dollar business deals, a child’s first trip to the beach…we make these things happen. We love travel and we want to make it easier for everyone to share our passion. Travel lets us find beauty in the unexpected places of the world, in crowded marketplaces or in the eerie morning fog of the countryside. Share the joy of travel with the world and you’ll find that the greatest voyage of your career might be with us. We’re looking for people who are just as enthusiastic as we are when it comes to travel. People who get giddy while planning a trip. People who have lists of places they want visit. And people who can’t stand making lists. We want people who recognize that technology is how we’re going to make travel simpler and more accessible. People who understand that travel isn’t about Point A and Point B. It’s about everything in between. Similarly, this company isn’t just about the end result. We need to be happy, stimulated and fulfilled. If that’s what you want too, we would love to hear from you.

In January 2013, American launched a new rebranding and marketing campaign dubbed, "The New American". In addition to a new logo, American Airlines introduced a new livery for its fleet. The airline calls the new livery and branding "a clean and modern update".[64] The current design features an abstract American flag on the tail, along with a silver-painted fuselage, as a throw-back to the old livery. The new design was painted by Leading Edge Aviation Services in California.[70] Doug Parker, the incoming CEO indicated that the new livery could be short-lived, stating that "maybe we need to do something slightly different than that ... The only reason this is an issue now is because they just did it right in the middle, which kind of makes it confusing, so that gives us an opportunity, actually, to decide if we are going to do something different because we have so many airplanes to paint".[71]
“We have had a robust schedule of flights between the U.S. and the Mexico, Caribbean and Latin America region for years from our DFW and MIA hubs,” said Vasu Raja, Vice President of Network and Schedule Planning for American. “As we work to deliver the best network, these new routes reinforce our commitment to the region and provide new options for customers.”

Traditionally, many style guides define components as atomic components, which are then used to build more complex molecules. In theory, this works well to create coherent and flexible systems. In practice, however, what often happens is that these re-usable atoms are used many different ways, allowing all kinds of molecules to be created. Again, this opens the door for all kinds of disjointed experiences and makes the system harder to maintain.


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American Airlines is a founding member of Oneworld alliance, the third largest airline alliance in the world, and coordinates fares, services, and scheduling with alliance partners British Airways, Iberia, and Finnair in the transatlantic market and with Cathay Pacific and Japan Airlines in the transpacific market. Regional service is operated by independent and subsidiary carriers under the brand name American Eagle.[9]
American Airlines allows pets to travel on most flights less than 12 hours. Pets may travel in the cabin for a fee of $125 per kennel per way. The animal must be at least eight weeks old and must stay in the kennel under the seat in front of you. Kennels may not exceed 19x13x9 inches, and pets should be able to stand up and move around comfortably.
American Airlines allows all children ages seven days and older to travel on both domestic and international flights. Infants under the age of two may travel on either an adult's lap or in a designated seat. Infants traveling on an adult's lap may be required to have a ticket purchased at a discounted fare. Infants traveling in their own seat must have a ticket and must be in a safety seat approved by the Federal Aviation Administration (FAA).
Our tagline says it all: ‘no nonsense mobile app development’. We specialize in developing apps for mobile devices. For iOS and Android. We debuted in the App Store in 2008 and successfully transferred our successes to the Google Play early 2009. Our knowledge and experience is also available for third parties, which in the past has resulted in satisfied clients for whom we developed custom built apps.

Rockland County, N.Y., is a wonderful place for a leisurely getaway. Travel to the village of Nyack and enjoy an exceptional meal at one of the many unique restaurants or stroll through the antique shops that dot the streets of this delightful town. Once you spend time here, you'll discover why the pleasant surroundings of our extended stay hotel in Hudson Valley, NY captures so many hearts.

Airbnb uses drip pricing; when customers search for lodging, Airbnb displays per-night prices that exclude its service fees and the total charges are not revealed until the customer selects an individual property.[123] After a crackdown by the Australian Competition and Consumer Commission in October 2015, users of Airbnb's Australian web site now see the total price of a stay including all unavoidable charges at every stage of the booking process.[124][125]
Forget about searching all over town for vacancies. Thanks to our selection of hotels, you can spend more time enjoying the city and less time worrying about finding a place to sleep. We have hotels located within easy access of the airport, downtown, public transportation stations, and top attractions, so you can conveniently find a hotel near your current location—no matter where you are.
Feel like courting Lady Luck? Head to “Sin City” to try your luck at the slots. Even if you don’t gamble, you can browse all sorts of cheap hotels in Las Vegas through Travelocity, and you’ll have such a grand time exploring the best hotel pools in Las Vegas, you’ll wonder how long you can stay in a hotel before you become an official resident. If you do decide to leave, there’s another Nevada getaway where you can try your luck at the casinos, so be sure to explore our deals at Reno hotels. If you win big, you’ll never stress about how much to tip a hotel maid again—and you can enjoy the world-class skiing in nearby Tahoe.
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Main Cabin passengers will also receive complimentary snacks and soft drinks or even full meals on transcontinental flights. Additional food and drinks are also available for purchase on many routes. Free snacks include Biscoff cookies or mini pretzels on flights over 250 miles. Business Class and First Class passengers can enjoy premium meals and a selection of award-winning wines.
On January 17, 2013, American unveiled a new livery.[68] Before then, American had been the only major U.S. airline to leave most of its aircraft surfaces unpainted. This was because C. R. Smith hated painted aircraft, and refused to use any liveries that involved painting the entire plane. Robert "Bob" Crandall later justified the distinctive natural metal finish by noting that less paint reduced the aircraft's weight, thus saving on fuel costs.[69]

Not all components are created equal. In most apps there are a set of components that repeat often. For us, these components are rows (or table-cells). Looking back, I wish we had taken more time to think about the rows and come up with a stronger set of patterns and components. In the end, we wound up with many different kinds with some inconsistencies.
AAdvantage is the frequent flyer program for American Airlines. It was launched on May 1, 1981, and it remains the largest frequent flyer program with over 67 million members as of 2011. Miles accumulated in the program allow members to redeem tickets, upgrade service class, or obtain free or discounted car rentals, hotel stays, merchandise, or other products and services through partners. The most active members, based on the amount and price of travel booked, are designated AAdvantage Gold, AAdvantage Platinum, AAdvantage Platinum Pro, and AAdvantage Executive Platinum elite members, with privileges such as separate check-in, priority upgrade and standby processing, or free upgrades. They also receive similar privileges from AA's partner airlines, particularly those in oneworld.[48]
To help fund the site, the founders created special edition breakfast cereals, with presidential candidates Barack Obama and John McCain as the inspiration for "Obama O's" and "Cap'n McCains".[25] In two months, 800 boxes of cereal were sold at $40 each, which generated more than $30,000 for the company's incubation.[26][27] It also got the company noticed by computer programmer Paul Graham, who invited the founders to the January 2009 winter training session of his startup incubator, Y Combinator, which provided them with training and $20,000 in funding in exchange for a small interest in the company.[18][28][29] With the website already built, they used the $20,000 Y-Combinator investment to fly to New York City to meet users and promote the site.[30] They returned to San Francisco with a profitable business model to present to West Coast investors. By March 2009, the site had 10,000 users and 2,500 listings.[29]
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