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American Airlines is a founding member of Oneworld alliance, the third largest airline alliance in the world, and coordinates fares, services, and scheduling with alliance partners British Airways, Iberia, and Finnair in the transatlantic market and with Cathay Pacific and Japan Airlines in the transpacific market. Regional service is operated by independent and subsidiary carriers under the brand name American Eagle.
In January 2013, American launched a new rebranding and marketing campaign dubbed, "The New American". In addition to a new logo, American Airlines introduced a new livery for its fleet. The airline calls the new livery and branding "a clean and modern update". The current design features an abstract American flag on the tail, along with a silver-painted fuselage, as a throw-back to the old livery. The new design was painted by Leading Edge Aviation Services in California. Doug Parker, the incoming CEO indicated that the new livery could be short-lived, stating that "maybe we need to do something slightly different than that ... The only reason this is an issue now is because they just did it right in the middle, which kind of makes it confusing, so that gives us an opportunity, actually, to decide if we are going to do something different because we have so many airplanes to paint".
TSA Plans to Use More Biometrics at Airport Security Checkpoints: This may creep out some passengers, but it’s probably the right move. Facial scans don’t have a 100 percent success rate, but neither do humans. And facial scans are probably faster than today’s process, in which humans must check a face against an ID card or passport. Alan Levin of Bloomberg explains what TSA plans.
American Airlines was founded in 1926 as a mail carrier with its first flight by Charles Lindbergh. Eight years later, the company switched revenue sources from mail to passengers and has since grown through various mergers with other airlines. Today, American Airlines operates out of ten hubs located from shore to shore in the United States, with its main headquarters in Fort Worth, Texas. Other hubs include Charlotte, Chicago-O'Hare, Philadelphia, Miami, Phoenix-Sky Harbor, Washington, DC-National, Los Angeles, New York-JFK, and New York-LaGuardia.