In January 2013, American launched a new rebranding and marketing campaign dubbed, "The New American". In addition to a new logo, American Airlines introduced a new livery for its fleet. The airline calls the new livery and branding "a clean and modern update". The current design features an abstract American flag on the tail, along with a silver-painted fuselage, as a throw-back to the old livery. The new design was painted by Leading Edge Aviation Services in California. Doug Parker, the incoming CEO indicated that the new livery could be short-lived, stating that "maybe we need to do something slightly different than that ... The only reason this is an issue now is because they just did it right in the middle, which kind of makes it confusing, so that gives us an opportunity, actually, to decide if we are going to do something different because we have so many airplanes to paint".
TSA Plans to Use More Biometrics at Airport Security Checkpoints: This may creep out some passengers, but it’s probably the right move. Facial scans don’t have a 100 percent success rate, but neither do humans. And facial scans are probably faster than today’s process, in which humans must check a face against an ID card or passport. Alan Levin of Bloomberg explains what TSA plans.
American Airlines is a founding member of Oneworld alliance, the third largest airline alliance in the world, and coordinates fares, services, and scheduling with alliance partners British Airways, Iberia, and Finnair in the transatlantic market and with Cathay Pacific and Japan Airlines in the transpacific market. Regional service is operated by independent and subsidiary carriers under the brand name American Eagle.
New York–JFK – The tenth-largest hub for American in terms of number of flights, the ninth-largest in number of destinations and American's secondary East Coast hub for international flights. About 7 million passengers fly through JFK on American every year, or about 19,000 people per day. American has about 12% of the market share at JFK, making it the third-largest carrier at the airport behind Delta and JetBlue. Since 2017, American has been reducing its international operations at JFK, opting to expand its Philadelphia hub instead. JFK also serves as a major connecting point for other Oneworld carriers.
Shortly after moving to San Francisco in October 2007, roommates and former schoolmates Brian Chesky and Joe Gebbia could not afford the rent for their loft apartment. Chesky and Gebbia came up with the idea of putting an air mattress in their living room and turning it into a bed and breakfast. The goal at first was just "to make a few bucks". In February 2008, Nathan Blecharczyk, Chesky's former roommate, joined as the Chief Technology Officer and the third co-founder of the new venture, which they named AirBed & Breakfast. They put together a website which offered short-term living quarters, breakfast, and a unique business networking opportunity for those who were unable to book a hotel in the saturated market. The site Airbedandbreakfast.com officially launched on August 11, 2008. The founders had their first customers in town in the summer of 2008, during the Industrial Design Conference held by Industrial Designers Society of America, where travelers had a hard time finding lodging in the city.