In January 2013, American launched a new rebranding and marketing campaign dubbed, "The New American". In addition to a new logo, American Airlines introduced a new livery for its fleet. The airline calls the new livery and branding "a clean and modern update". The current design features an abstract American flag on the tail, along with a silver-painted fuselage, as a throw-back to the old livery. The new design was painted by Leading Edge Aviation Services in California. Doug Parker, the incoming CEO indicated that the new livery could be short-lived, stating that "maybe we need to do something slightly different than that ... The only reason this is an issue now is because they just did it right in the middle, which kind of makes it confusing, so that gives us an opportunity, actually, to decide if we are going to do something different because we have so many airplanes to paint".
Opened in 1988, The Townsend Hotel is AAA Four-Diamond and Forbes Travel Guide Four-Star boutique luxury property with 150 guestrooms, including nine penthouses and specialty suites. Since opening, The Townsend has been the proud recipient of a variety of travel and hospitality industry publication and traveler survey accolades, including Travel + Leisure’s (T+L) Best Hotel in Michigan and T+L 500: The World’s Best Hotels, as well as Condé Nast Traveler‘s Top 15 Hotels in the Midwest and the Wine Spectator Award of Excellence.
American Airlines is a founding member of Oneworld alliance, the third largest airline alliance in the world, and coordinates fares, services, and scheduling with alliance partners British Airways, Iberia, and Finnair in the transatlantic market and with Cathay Pacific and Japan Airlines in the transpacific market. Regional service is operated by independent and subsidiary carriers under the brand name American Eagle.
Airbnb uses drip pricing; when customers search for lodging, Airbnb displays per-night prices that exclude its service fees and the total charges are not revealed until the customer selects an individual property. After a crackdown by the Australian Competition and Consumer Commission in October 2015, users of Airbnb's Australian web site now see the total price of a stay including all unavoidable charges at every stage of the booking process.
Instead of relying on individual atoms, we started considering our components as elements of a living organism. They have a function and personality, are defined by a set of properties, can co-exists with others and can evolve independently. A unified design language should not just be a set of static rules and individual atoms, but an evolving ecosystem.
We started by auditing and printing out many of our designs, both old and new. Laying the flows side by side on a board, we could see where and how the experiences were breaking and where we needed to start making changes. We figured that the best way to begin was by tackling issues head on. Each of us focused on a screen or product area to redesign, And we established a few principles to guide us with these individual designs:
American Airlines offers a wide variety of food and entertainment options to accommodate its guests in all cabins. Passengers in the Main Cabin can enjoy programming on their personal devices free of charge through the airline's mobile app. They could also choose from a large selection of entertainment options streamed on the back of the seat right in front of them. On many flights, the carrier also plays current movies, TV shows, and other popular clips on the overhead screens in the cabin.
Domestic American Airline flights span from coast to coast, and include flights to Alaska, Hawaii, and several United States territories as well. Most American flights arrive and depart from one of several hubs located across the country. The largest hub, by far, is the Dallas-Fort Worth International Airport (DFW), which handles several hundred flights every day. Other hubs for American include Chicago's O'Hare International Airport (ORD), Los Angeles International Airport (LAX), Miami International Airport (MIA), and New York City's John F. Kennedy International Airport (JFK). They also consider New York's LaGuardia Airport (LGA) as a focus city, with more flights on the schedule to more destinations than a typical city would have, for the benefit of business travelers looking for tickets into the Big Apple.