In January 2013, American launched a new rebranding and marketing campaign dubbed, "The New American". In addition to a new logo, American Airlines introduced a new livery for its fleet. The airline calls the new livery and branding "a clean and modern update".[64] The current design features an abstract American flag on the tail, along with a silver-painted fuselage, as a throw-back to the old livery. The new design was painted by Leading Edge Aviation Services in California.[70] Doug Parker, the incoming CEO indicated that the new livery could be short-lived, stating that "maybe we need to do something slightly different than that ... The only reason this is an issue now is because they just did it right in the middle, which kind of makes it confusing, so that gives us an opportunity, actually, to decide if we are going to do something different because we have so many airplanes to paint".[71]
Airbnb has experienced a lot of growth over the years. Currently our design department consists of nearly a dozen functions and outcome teams. It became clear that we needed more systematic ways to guide and leverage our collective efforts. While we recognized these challenges within the company, I believe they are symptoms of larger software industry problems.
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Many landlords have complained and resisted long-term tenants who sublet their rented space on Airbnb and profit from it without consent from the landlord. In many cases, landlords cannot instantly evict their tenants for subletting because of rental laws. A similar law in Quebec that protects tenants also does not hold them legally eligible when subletting their rented spaces as landlords would in the case of long-term rental.[152] In 2016, Airbnb offered to work with landlords whose tenants list their properties on and launched a program consisting of mutual agreements for subletting if the landlords agreed to it and that it was legal in their local municipalities.[153]

The move was criticized by some rental hosts, stating it would deprive them of much needed income. These implementations were also criticized by the opposing Non-Partisan Association. Councillor George Affleck argued it was creating more bureaucracy, taxation and sticks, which was not solving the problem. He argued it made Vancouver a more difficult and costly place to live, also giving the opinion that more long term rental housing needs to be built. Airbnb's public policy manager for Canada welcomed the move of making short term rental legal, but criticized the ban on secondary suites from being rented. The company was also considering challenging the move, arguing that many family home spaces are saved for friends and relatives and would not be available for the long term rental market regardless.[174][175]
To help fund the site, the founders created special edition breakfast cereals, with presidential candidates Barack Obama and John McCain as the inspiration for "Obama O's" and "Cap'n McCains".[25] In two months, 800 boxes of cereal were sold at $40 each, which generated more than $30,000 for the company's incubation.[26][27] It also got the company noticed by computer programmer Paul Graham, who invited the founders to the January 2009 winter training session of his startup incubator, Y Combinator, which provided them with training and $20,000 in funding in exchange for a small interest in the company.[18][28][29] With the website already built, they used the $20,000 Y-Combinator investment to fly to New York City to meet users and promote the site.[30] They returned to San Francisco with a profitable business model to present to West Coast investors. By March 2009, the site had 10,000 users and 2,500 listings.[29]
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