In November 2012, in the aftermath of Hurricane Sandy, Airbnb partnered with New York City Mayor Michael Bloomberg to offer free housing for persons displaced by the storm. Airbnb built a microsite for this effort alone where victims register for housing and meet property owners with free housing. Additionally, Airbnb waived all service fees associated with these listings while maintaining the Host Guarantee for all properties listed.
American Airlines is one of the world's largest airline by size, revenue, and the number of passengers carried. It is a founding member of Oneworld, the third largest airline alliance in the world with partners like British Airways, Iberia, and Finnair. The airline offers flights to 350 destinations in 50 countries around the world, averaging nearly 6,700 flights each day.
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Documentation. This project required us to operate within a tight timeline, which caused us to overlook some of the documentation process. Lacking thorough documentation created some confusion that could have been avoided. Just like with coding, documenting systems as they are created is paramount to the process. It has to be done sooner or later, and documenting throughout the creation process allows for smoother decision-making.
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In January 2013, American launched a new rebranding and marketing campaign dubbed, "The New American". In addition to a new logo, American Airlines introduced a new livery for its fleet. The airline calls the new livery and branding "a clean and modern update". The current design features an abstract American flag on the tail, along with a silver-painted fuselage, as a throw-back to the old livery. The new design was painted by Leading Edge Aviation Services in California. Doug Parker, the incoming CEO indicated that the new livery could be short-lived, stating that "maybe we need to do something slightly different than that ... The only reason this is an issue now is because they just did it right in the middle, which kind of makes it confusing, so that gives us an opportunity, actually, to decide if we are going to do something different because we have so many airplanes to paint".
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The Resilience of the American Vacation in Mexico: This excellent enterprise piece from Skift’s Sarah Enelow-Synder is not about airlines, though the Mexican carrier Volaris figures prominently. Holger Blankenstein, who runs the airline’s commercial team, explains why marketing to Mexican-Americans is different from targeting vacationers. “In a Mexican-origin family, the son or daughter are the ones who buy the flight ticket for the parents,” he said. “How the family gets to know Volaris and the brand is passed down from generation to generation.”
In addition, Airbnb moved its main MySQL database to Amazon Relational Database Service (Amazon RDS). Airbnb chose Amazon RDS because it simplifies much of the time-consuming administrative tasks typically associated with databases. Amazon RDS allows difficult procedures, such as replication and scaling, to be completed with a basic API call or through the AWS Management Console. Airbnb currently uses Multi-Availability Zone (Multi-AZ) deployment to further automate its database replication and augment data durability.
Ctrip Will Show Frequent Flyer Earnings With Searches: Traditionally, online travel agencies only show the fare price. That’s beginning to change, with some sharing with customers information about seat pitch, on-time performance, and Wi-Fi. Still, you usually still must check with the airline if you want to know how many miles you will earn. But Ctrip is working with a California-based company called 30K to show miles earnings to customers, according to Skift contributor Grant Martin.
Airbnb uses drip pricing; when customers search for lodging, Airbnb displays per-night prices that exclude its service fees and the total charges are not revealed until the customer selects an individual property. After a crackdown by the Australian Competition and Consumer Commission in October 2015, users of Airbnb's Australian web site now see the total price of a stay including all unavoidable charges at every stage of the booking process.