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Prior to beginning this design sprint, we had already created a basic style guide, that we called the foundation. This foundation loosely defined our typography, colors, icons, spacing and information architecture. The foundation proved essential for guiding our work in a unified direction while allowing room for us to individually explore creative design solutions. This way we felt that we were all working together, towards the same idea. Reviewing our collective work at the end of each day, we began to see patterns emerge. We course-corrected when necessary, and started defining our standardized components.
This is a key strategic role - and you'll be at the heart of our big push for growth in Europe, building our profile all across your region. Leading a team of up to 12 people, you'll help hotel partners understand Expedia's value proposition to ensure our millions of customers worldwide can always find their dream hotel. Whether you're leading market research, visiting fairs and events to raise Expedia's profile in your region, or attending key client visits to develop and inspire your team, it will be your strategic vision that ensures success. It's success that you'll share regularly with Senior Directors as you report on your territory at key regional meetings.
In November 2012, Airbnb opened an office in Sydney, Australia, its 11th office location, and announced plans to launch the service in Thailand and Indonesia.[54] At that time, Australian consumers accounted for 10% of the Airbnb user base,[55] and in December that same year, Airbnb announced its strategy to move more aggressively into the Asian market with the launch of an office in Singapore.[56]
Airbnb has experienced a lot of growth over the years. Currently our design department consists of nearly a dozen functions and outcome teams. It became clear that we needed more systematic ways to guide and leverage our collective efforts. While we recognized these challenges within the company, I believe they are symptoms of larger software industry problems.
Shortly after moving to San Francisco in October 2007, roommates and former schoolmates Brian Chesky and Joe Gebbia could not afford the rent for their loft apartment. Chesky and Gebbia came up with the idea of putting an air mattress in their living room and turning it into a bed and breakfast.[16][17] The goal at first was just "to make a few bucks".[18][19] In February 2008, Nathan Blecharczyk, Chesky's former roommate, joined as the Chief Technology Officer and the third co-founder of the new venture, which they named AirBed & Breakfast.[17][20] They put together a website which offered short-term living quarters, breakfast, and a unique business networking opportunity for those who were unable to book a hotel in the saturated market.[21] The site Airbedandbreakfast.com officially launched on August 11, 2008.[22][23] The founders had their first customers in town in the summer of 2008, during the Industrial Design Conference held by Industrial Designers Society of America, where travelers had a hard time finding lodging in the city.[17][24]
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