The two organizations from which American Airlines was originated were Robertson Aircraft Corporation and Colonial Air Transport. The former was first created in Missouri in 1921, with both being merged in 1929 into holding company The Aviation Corporation. This in turn, was made in 1930 into an operating company and rebranded as American Airways. In 1934, when new laws and attrition of mail contracts forced many airlines to reorganize, the corporation redid its routes into a connected system, and was renamed American Airlines. Between 1970 and 2000, the company grew into being an international carrier, purchasing Trans World Airlines in 2001.
It’s a nickname Isom likes, he told me last month at Skift Global Forum, because he believes D0 — that’s airline speak for flights that leave on time — is the most important metric for operations. He became animated speaking about the “choreography” required for punctual departures, from what happens at ticketing counters to fueling, catering, and cleaning.
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In January 2013, American launched a new rebranding and marketing campaign dubbed, "The New American". In addition to a new logo, American Airlines introduced a new livery for its fleet. The airline calls the new livery and branding "a clean and modern update". The current design features an abstract American flag on the tail, along with a silver-painted fuselage, as a throw-back to the old livery. The new design was painted by Leading Edge Aviation Services in California. Doug Parker, the incoming CEO indicated that the new livery could be short-lived, stating that "maybe we need to do something slightly different than that ... The only reason this is an issue now is because they just did it right in the middle, which kind of makes it confusing, so that gives us an opportunity, actually, to decide if we are going to do something different because we have so many airplanes to paint".
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American's economy plus product (not to be confused with premium economy), Main Cabin Extra, is available on most of the mainline fleet and American Eagle regional aircraft with more than 50 seats. Exceptions include a majority of former US Airways aircraft (as of May 2014), US Airways Express regional aircraft, and a handful of 777-200ERs that have yet to be retrofitted. Seats range from 17.2–19.5 inches (44–47 cm) in width and have 34–38 inches (86–97 cm) of pitch, which is 5–6 more inches of pitch offered in regular economy seating. American retained Main Cabin Extra when the new Premium Economy product entered service in late 2016.