We’re currently making substantial investments in our technology platform and our brand marketing strategy to enable our next stage of high growth. To make these endeavors possible, we’re on the hunt for people who are passionate about solving tough problems and are excited about the opportunity take on highly visible roles that will have an immediate impact on our business.
AAdvantage is the frequent flyer program for American Airlines. It was launched on May 1, 1981, and it remains the largest frequent flyer program with over 67 million members as of 2011. Miles accumulated in the program allow members to redeem tickets, upgrade service class, or obtain free or discounted car rentals, hotel stays, merchandise, or other products and services through partners. The most active members, based on the amount and price of travel booked, are designated AAdvantage Gold, AAdvantage Platinum, AAdvantage Platinum Pro, and AAdvantage Executive Platinum elite members, with privileges such as separate check-in, priority upgrade and standby processing, or free upgrades. They also receive similar privileges from AA's partner airlines, particularly those in oneworld.
Airbnb has experienced a lot of growth over the years. Currently our design department consists of nearly a dozen functions and outcome teams. It became clear that we needed more systematic ways to guide and leverage our collective efforts. While we recognized these challenges within the company, I believe they are symptoms of larger software industry problems.
In the end, American let its employees decide the new livery's fate. On an internal website for employees, American posted two options, one the new livery and one a modified version of the old livery. All of the American Airlines Group employees (including US Airways and other affiliates) were able to vote. American ultimately decided to keep the new look. Parker announced that American would keep a US Airways heritage aircraft in the fleet, with plans to add a heritage TWA aircraft and a heritage American plane with the old livery.