Los Angeles – The eighth-largest hub in terms of number of destinations and flights and American's hub for the West Coast. About 16.5 million passengers fly through LAX on American every year, or about 45,000 people per day. American has about 19% of the market share at LAX, making it the largest carrier at the airport. LAX is American Airlines' primary Hawaiian and transpacific gateway.
Prior to beginning this design sprint, we had already created a basic style guide, that we called the foundation. This foundation loosely defined our typography, colors, icons, spacing and information architecture. The foundation proved essential for guiding our work in a unified direction while allowing room for us to individually explore creative design solutions. This way we felt that we were all working together, towards the same idea. Reviewing our collective work at the end of each day, we began to see patterns emerge. We course-corrected when necessary, and started defining our standardized components.
• Boeing 787-8: Fully lie-flat seats manufactured by Zodiac Seats France and designed for American Airlines with direct aisle access in a 1-2-1 reverse herringbone configuration with front-facing and rear-facing seats. Seat length: 77 inches (196 cm). Equipped with a 16-inch (41 cm) touchscreen monitor and touchscreen handset, two universal AC power outlets, and USB ports.
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American Airlines allows all children ages seven days and older to travel on both domestic and international flights. Infants under the age of two may travel on either an adult's lap or in a designated seat. Infants traveling on an adult's lap may be required to have a ticket purchased at a discounted fare. Infants traveling in their own seat must have a ticket and must be in a safety seat approved by the Federal Aviation Administration (FAA).
Founded in 1931 as American Airways, American Airlines (AA) is the world's largest airline when measured by revenue and fleet size. A founding member of the Oneworld alliance, AA operates a primary hub at Dallas Fort Worth International Airport (DFW) and has eight secondary hubs at airports across the United States. The airline flies to about 345 destinations in North America, the Caribbean, South America, Asia and Europe. It has codeshare agreements with 15 other carriers, as well as joint ventures with British Airways, Japan Airlines, Iberia, Finnair and Qantas on certain routes. Its fleet consists of 963 aircraft.
Traditionally, many style guides define components as atomic components, which are then used to build more complex molecules. In theory, this works well to create coherent and flexible systems. In practice, however, what often happens is that these re-usable atoms are used many different ways, allowing all kinds of molecules to be created. Again, this opens the door for all kinds of disjointed experiences and makes the system harder to maintain.
The Admirals Club was conceived by AA president C.R. Smith as a marketing promotion shortly after he was made an honorary Texas Ranger. Inspired by the Kentucky colonels and other honorary title designations, Smith decided to make particularly valued passengers "admirals" of the "Flagship fleet" (AA called its aircraft "Flagships" at the time). The list of Admirals included many celebrities, politicians, and other VIPs, as well as more "ordinary" customers who had been particularly loyal to the airline.
“We have had a robust schedule of flights between the U.S. and the Mexico, Caribbean and Latin America region for years from our DFW and MIA hubs,” said Vasu Raja, Vice President of Network and Schedule Planning for American. “As we work to deliver the best network, these new routes reinforce our commitment to the region and provide new options for customers.”
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