While creating these components, we collected them in a master file called the library, which we referred to throughout the design process. After a week or two we began to see huge leaps in productivity by using the library when iterating on designs. One day, while putting together a last-minute prototype, our team was able to create nearly 50 screens within just a few hours by using the framework our library provided.
I work with a bunch of really awesome people! What I admire the most about my team is that they all work together well. I feel that with the culture here, hard-working and fun-loving, are simultaneous. You know the importance of increasing revenue and developing relationships, but you can also tell that this is a group of people who love to help, have fun and make a difference.
In January 2013, American launched a new rebranding and marketing campaign dubbed, "The New American". In addition to a new logo, American Airlines introduced a new livery for its fleet. The airline calls the new livery and branding "a clean and modern update". The current design features an abstract American flag on the tail, along with a silver-painted fuselage, as a throw-back to the old livery. The new design was painted by Leading Edge Aviation Services in California. Doug Parker, the incoming CEO indicated that the new livery could be short-lived, stating that "maybe we need to do something slightly different than that ... The only reason this is an issue now is because they just did it right in the middle, which kind of makes it confusing, so that gives us an opportunity, actually, to decide if we are going to do something different because we have so many airplanes to paint".
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