We started by auditing and printing out many of our designs, both old and new. Laying the flows side by side on a board, we could see where and how the experiences were breaking and where we needed to start making changes. We figured that the best way to begin was by tackling issues head on. Each of us focused on a screen or product area to redesign, And we established a few principles to guide us with these individual designs:
Prior to beginning this design sprint, we had already created a basic style guide, that we called the foundation. This foundation loosely defined our typography, colors, icons, spacing and information architecture. The foundation proved essential for guiding our work in a unified direction while allowing room for us to individually explore creative design solutions. This way we felt that we were all working together, towards the same idea. Reviewing our collective work at the end of each day, we began to see patterns emerge. We course-corrected when necessary, and started defining our standardized components.
Not all components are created equal. In most apps there are a set of components that repeat often. For us, these components are rows (or table-cells). Looking back, I wish we had taken more time to think about the rows and come up with a stronger set of patterns and components. In the end, we wound up with many different kinds with some inconsistencies.
In 2011, due to a downturn in the airline industry, American Airlines' parent company AMR Corporation filed for bankruptcy protection. In 2013, American Airlines merged with US Airways but kept the American Airlines name, as it was the better recognized brand internationally; the combination of the two airlines resulted in the creation of the largest airline in the United States, and ultimately the world.
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Hotel De Anza, a downtown San Jose boutique hotel, welcomes you to the ultimate combination of classic Art Deco architecture, modern comfort and exceptional hospitality. Located near the SAP Center, San Jose Convention Center and the best restaurants and attractions, this iconic Northern California hotel is on the National Register of Historic Places and just three miles from the San Jose Airport. Offering signature amenities, comfortable rooms, unique meeting venues and event spaces tailored to fit the needs of the savvy traveler, you'll find it all at Hotel De Anza.
American Airlines allows passengers to choose their seats in most cases, but there are times when the seats will be assigned at check-in. The carrier may withhold some seats until the day of departure to best accommodate passengers. Economy Class passengers will enjoy a seat pitch of 30-32 inches, while Business and First Class passengers can relax comfortably with 38-40 inches of legroom or a lie-flat seat.
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American also plans to increase service from its largest hub at DFW. As announced in March, the airline reached a lease agreement with the airport resulting in 15 new regional gates after renovating the Terminal E satellite, which is scheduled for completion during the summer of 2019. As part of the expansion, American will add new service to Valley International Airport (HRL) in Harlingen, Texas, beginning March 3, and launch seven additional domestic routes from DFW:
Start your bright Dallas day by taking a cool morning walk around the Arboretum and Botanical Gardens in East Dallas. This eden-like lakeside stretch of swaying trees and vibrant exotic flowers - leading to the historic Spanish-style DeGolyer House - will put you in a tranquil mood, perfect for touring the city’s galleries. Head to the Dallas Museum of Art, which boasts a collection that spans from the 3rd millennium BC to the present day, including Ancient Roman sarcophagi and surreal Van Gogh paintings. If you’re traveling with the family, check out the magical dinosaur and mega mammoth skeletons at the Perot Museum of Nature and Science, or say hello to the majestic lions and cheeky chimpanzees at the Dallas Zoo. Cap off your day with some Dallas history and heritage at the Sixth Floor Museum, a touching and unforgettable exhibition dedicated to John F. Kennedy.
In November 2012, Airbnb acquired NabeWise, a city guide that aggregates curated information for specified locations. The acquisition shifted the company focus toward offering hyperlocal recommendations to travelers. That same month, Airbnb launched "Neighborhoods", a travel guide of 23 cities that provides in-depth information via collaborative filtering to help travelers choose a neighborhood in which to stay based on criteria such as public transportation, dining, peace & quiet, nightlife, tourist attractions, and shopping.