Flight Attendants at American wholly owned Regional Carriers (Envoy – former American Eagle), Piedmont and PSA are all represented by Association of Flight Attendants – Communications Workers of America (AFA-CWA). USAirways Flight Attendants were active members of AFA-CWA prior to the merger. They are honorary lifetime members. AFA-CWA is the largest Flight Attendant Union in the industry and is operated by Flight Attendants.
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In the late 1960s, American commissioned designer Massimo Vignelli to develop a new livery. The original design called for a red, white, and blue stripe on the fuselage, and a simple "AA" logo, without an eagle, on the tail; instead, Vignelli created a highly stylized eagle, which remained the company's logo until 2013. In 1999, American painted a new Boeing 757 (N679AN) in its 1959 international orange livery. One Boeing 777 and one Boeing 757 were painted in standard livery with a pink ribbon on the sides and on the tail, in support of Susan G. Komen for the Cure. One Boeing 757 is painted with a yellow ribbon on the tailfin on the aircraft and on the side of the body says "Flagship Freedom". American Eagle, the airline's regional airline has the same special livery on ERJ-145 aircraft.
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To help fund the site, the founders created special edition breakfast cereals, with presidential candidates Barack Obama and John McCain as the inspiration for "Obama O's" and "Cap'n McCains". In two months, 800 boxes of cereal were sold at $40 each, which generated more than $30,000 for the company's incubation. It also got the company noticed by computer programmer Paul Graham, who invited the founders to the January 2009 winter training session of his startup incubator, Y Combinator, which provided them with training and $20,000 in funding in exchange for a small interest in the company. With the website already built, they used the $20,000 Y-Combinator investment to fly to New York City to meet users and promote the site. They returned to San Francisco with a profitable business model to present to West Coast investors. By March 2009, the site had 10,000 users and 2,500 listings.