Prior to beginning this design sprint, we had already created a basic style guide, that we called the foundation. This foundation loosely defined our typography, colors, icons, spacing and information architecture. The foundation proved essential for guiding our work in a unified direction while allowing room for us to individually explore creative design solutions. This way we felt that we were all working together, towards the same idea. Reviewing our collective work at the end of each day, we began to see patterns emerge. We course-corrected when necessary, and started defining our standardized components.


We’re currently making substantial investments in our technology platform and our brand marketing strategy to enable our next stage of high growth. To make these endeavors possible, we’re on the hunt for people who are passionate about solving tough problems and are excited about the opportunity take on highly visible roles that will have an immediate impact on our business.
Working in software development and design, we are often required to ship one-off solutions. Sometimes we’re working within time constraints and sometimes we just haven’t yet agreed upon a path forward. These one-off solutions aren’t inherently bad, but if they aren’t built upon a solid foundation, we eventually find ourselves having to pay back accrued technical and design debts.
The second Admirals Club opened at Washington National Airport. Because it was illegal to sell alcohol in Virginia at the time, the club contained refrigerators for the use of its members, so they could store their own liquor at the airport.[citation needed] For many years, membership in the Admirals Club (and most other airline lounges) was by the airline's invitation. After a passenger sued for discrimination,[51] the Club (and most other airline lounges) switched to a paid membership program.
The rigidity can also cause drama at the airport, where it can produce uneven customer service, as agents may close out flights before connecting passengers arrive. Isom said he understands the criticism, but said in many cases keeping operational integrity helps more customers. American has 6,700 daily flights, and sometimes it’s easier to put passengers on the next one, rather than hold doors open.

In January 2013, American launched a new rebranding and marketing campaign dubbed, "The New American". In addition to a new logo, American Airlines introduced a new livery for its fleet. The airline calls the new livery and branding "a clean and modern update".[64] The current design features an abstract American flag on the tail, along with a silver-painted fuselage, as a throw-back to the old livery. The new design was painted by Leading Edge Aviation Services in California.[70] Doug Parker, the incoming CEO indicated that the new livery could be short-lived, stating that "maybe we need to do something slightly different than that ... The only reason this is an issue now is because they just did it right in the middle, which kind of makes it confusing, so that gives us an opportunity, actually, to decide if we are going to do something different because we have so many airplanes to paint".[71]
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American will add a sixth destination in Cuba with a new daily flight from Miami International Airport (MIA) to Antonio Maceo Airport (SCU) in Santiago de Cuba starting May 3. The airline will also start new service from Dallas Fort Worth International Airport (DFW) to Durango International Airport (DGO) in Mexico starting June 6. American will be the only U.S. carrier to serve DGO and SCU.
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In February 2011, Airbnb announced its millionth night booked.[34][35] In January 2012, the company announced its five millionth night booked.[36] In June 2012, Airbnb announced 10 million nights booked, doubling business in the previous five months.[37][38] Of these bookings, 75% of the business came from markets outside of the continental United States.
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