At Expedia, we never stand still. Now we're expanding our Lodging Partner Services division –LPS for short. Right now we're investing in LPS, taking on new people in our Global Market Management and Partner Account Management teams. We're the people that find, sign up, onboard, market, and support the hundreds of thousands of hotels across the world on which our business relies. Without us, there'd be no Expedia.
This is a key role, where you'll be at the heart of our big push for growth in Europe, building our profile all across your territory. Leading a smart, talented team, you'll create a diverse portfolio of hotels that will allow millions of customers to get exactly the holiday they want. You'll make sure all of our hotel partners, from huge global chains, to family-run boutiques, get the most from our innovative technology, our unique breadth of global customers, and the data-based marketing solutions we can offer every single one of them.
We started by auditing and printing out many of our designs, both old and new. Laying the flows side by side on a board, we could see where and how the experiences were breaking and where we needed to start making changes. We figured that the best way to begin was by tackling issues head on. Each of us focused on a screen or product area to redesign, And we established a few principles to guide us with these individual designs:
On July 20, 2011, American announced an order for 460 narrowbody jets including 260 Airbus A320s. The order broke Boeing's monopoly with the airline and forced Boeing into the re-engined 737 MAX. As this sale included a Most-Favoured-Customer Clause, the European airframer has to refund any difference to American if it sells to another airline at a lower price, so Airbus can't give a competitive price to competitor United Airlines, leaving it to a Boeing-skewed fleet.
While creating these components, we collected them in a master file called the library, which we referred to throughout the design process. After a week or two we began to see huge leaps in productivity by using the library when iterating on designs. One day, while putting together a last-minute prototype, our team was able to create nearly 50 screens within just a few hours by using the framework our library provided.
At Expedia, our success is inspired by a shared belief that every individual can make an impact, bringing our talents together to accomplish amazing things. Whether it's serving communities around the world as part of our Global Day of Caring, giving in-kind consulting advice to help a charitable organization thrive, or providing grants to philanthropic initiatives worldwide, we believe in people helping people to make a difference.
Shortly after moving to San Francisco in October 2007, roommates and former schoolmates Brian Chesky and Joe Gebbia could not afford the rent for their loft apartment. Chesky and Gebbia came up with the idea of putting an air mattress in their living room and turning it into a bed and breakfast. The goal at first was just "to make a few bucks". In February 2008, Nathan Blecharczyk, Chesky's former roommate, joined as the Chief Technology Officer and the third co-founder of the new venture, which they named AirBed & Breakfast. They put together a website which offered short-term living quarters, breakfast, and a unique business networking opportunity for those who were unable to book a hotel in the saturated market. The site Airbedandbreakfast.com officially launched on August 11, 2008. The founders had their first customers in town in the summer of 2008, during the Industrial Design Conference held by Industrial Designers Society of America, where travelers had a hard time finding lodging in the city.