We started by auditing and printing out many of our designs, both old and new. Laying the flows side by side on a board, we could see where and how the experiences were breaking and where we needed to start making changes. We figured that the best way to begin was by tackling issues head on. Each of us focused on a screen or product area to redesign, And we established a few principles to guide us with these individual designs:
Dallas/Fort Worth – American's primary hub, and its largest hub in terms of daily flights and number of destinations and American's primary hub for the South. American currently has about 84% of the market share and flies approximately 57 million passengers through DFW every year, which is about 156,000 people per day making it the busiest airline at the airport. American's corporate headquarters are also in Fort Worth near the airport. DFW serves as American's primary gateway to Mexico, and secondary gateway to Latin America.
At Expedia, our success is inspired by a shared belief that every individual can make an impact, bringing our talents together to accomplish amazing things. Whether it's serving communities around the world as part of our Global Day of Caring, giving in-kind consulting advice to help a charitable organization thrive, or providing grants to philanthropic initiatives worldwide, we believe in people helping people to make a difference.
The Resilience of the American Vacation in Mexico: This excellent enterprise piece from Skift’s Sarah Enelow-Synder is not about airlines, though the Mexican carrier Volaris figures prominently. Holger Blankenstein, who runs the airline’s commercial team, explains why marketing to Mexican-Americans is different from targeting vacationers. “In a Mexican-origin family, the son or daughter are the ones who buy the flight ticket for the parents,” he said. “How the family gets to know Volaris and the brand is passed down from generation to generation.”
American Airlines and American Eagle offer an average of nearly 6,700 flights per day to nearly 350 destinations in more than 50 countries. American has hubs in Charlotte, Chicago, Dallas/Fort Worth, Los Angeles, Miami, New York, Philadelphia, Phoenix, and Washington, D.C. American is a founding member of the oneworld® alliance, whose members serve more than 1,000 destinations with about 14,250 daily flights to over 150 countries. Shares of American Airlines Group Inc. trade on Nasdaq under the ticker symbol AAL. In 2015, its stock joined the S&P 500 index. Connect with American on Twitter @AmericanAir and at Facebook.com/AmericanAirlines.
Washington–National – The seventh-largest hub for American in terms of number of destinations and flights and American's third hub for the East Coast. The airport also serves as a base for American Airlines Shuttle. About 12 million passengers fly through DCA on American every year, or about 33,000 people per day. American has about 49% of the market share at DCA, making it the largest carrier at the airport.
American Airlines allows passengers to choose their seats in most cases, but there are times when the seats will be assigned at check-in. The carrier may withhold some seats until the day of departure to best accommodate passengers. Economy Class passengers will enjoy a seat pitch of 30-32 inches, while Business and First Class passengers can relax comfortably with 38-40 inches of legroom or a lie-flat seat.
American Airlines allows pets to travel on most flights less than 12 hours. Pets may travel in the cabin for a fee of $125 per kennel per way. The animal must be at least eight weeks old and must stay in the kennel under the seat in front of you. Kennels may not exceed 19x13x9 inches, and pets should be able to stand up and move around comfortably.
American Airlines is one of the world's largest airline by size, revenue, and the number of passengers carried. It is a founding member of Oneworld, the third largest airline alliance in the world with partners like British Airways, Iberia, and Finnair. The airline offers flights to 350 destinations in 50 countries around the world, averaging nearly 6,700 flights each day.
We also use git/github to facilitate the file updating process. We manually create and add new components to our master library Sketch file, and submit pull requests with a change log and generated png exports that document the changes. After that, the Sketch file ends up in to a shared Box folder, which is linked to Sketch templates, so everyone has access to the new components immediately.