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“We have had a robust schedule of flights between the U.S. and the Mexico, Caribbean and Latin America region for years from our DFW and MIA hubs,” said Vasu Raja, Vice President of Network and Schedule Planning for American. “As we work to deliver the best network, these new routes reinforce our commitment to the region and provide new options for customers.”
New York–LaGuardia – The ninth-largest hub for American in terms of number of flights, the tenth-largest in number of destinations and American's fourth hub for the East Coast. About 8.5 million passengers fly through LGA on American every year, or about 23,000 people per day. The airport also serves as a base for American Airlines Shuttle. American has about 27% of the market share at LGA, and is the second-largest carrier behind Delta.
In January 2013, American launched a new rebranding and marketing campaign dubbed, "The New American". In addition to a new logo, American Airlines introduced a new livery for its fleet. The airline calls the new livery and branding "a clean and modern update". The current design features an abstract American flag on the tail, along with a silver-painted fuselage, as a throw-back to the old livery. The new design was painted by Leading Edge Aviation Services in California. Doug Parker, the incoming CEO indicated that the new livery could be short-lived, stating that "maybe we need to do something slightly different than that ... The only reason this is an issue now is because they just did it right in the middle, which kind of makes it confusing, so that gives us an opportunity, actually, to decide if we are going to do something different because we have so many airplanes to paint".
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To help fund the site, the founders created special edition breakfast cereals, with presidential candidates Barack Obama and John McCain as the inspiration for "Obama O's" and "Cap'n McCains". In two months, 800 boxes of cereal were sold at $40 each, which generated more than $30,000 for the company's incubation. It also got the company noticed by computer programmer Paul Graham, who invited the founders to the January 2009 winter training session of his startup incubator, Y Combinator, which provided them with training and $20,000 in funding in exchange for a small interest in the company. With the website already built, they used the $20,000 Y-Combinator investment to fly to New York City to meet users and promote the site. They returned to San Francisco with a profitable business model to present to West Coast investors. By March 2009, the site had 10,000 users and 2,500 listings.