The Resilience of the American Vacation in Mexico: This excellent enterprise piece from Skift’s Sarah Enelow-Synder is not about airlines, though the Mexican carrier Volaris figures prominently. Holger Blankenstein, who runs the airline’s commercial team, explains why marketing to Mexican-Americans is different from targeting vacationers. “In a Mexican-origin family, the son or daughter are the ones who buy the flight ticket for the parents,” he said. “How the family gets to know Volaris and the brand is passed down from generation to generation.”
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Dallas/Fort Worth – American's primary hub, and its largest hub in terms of daily flights and number of destinations and American's primary hub for the South. American currently has about 84% of the market share and flies approximately 57 million passengers through DFW every year, which is about 156,000 people per day making it the busiest airline at the airport. American's corporate headquarters are also in Fort Worth near the airport. DFW serves as American's primary gateway to Mexico, and secondary gateway to Latin America.
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