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The Resilience of the American Vacation in Mexico: This excellent enterprise piece from Skift’s Sarah Enelow-Synder is not about airlines, though the Mexican carrier Volaris figures prominently. Holger Blankenstein, who runs the airline’s commercial team, explains why marketing to Mexican-Americans is different from targeting vacationers. “In a Mexican-origin family, the son or daughter are the ones who buy the flight ticket for the parents,” he said. “How the family gets to know Volaris and the brand is passed down from generation to generation.”
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Shortly after moving to San Francisco in October 2007, roommates and former schoolmates Brian Chesky and Joe Gebbia could not afford the rent for their loft apartment. Chesky and Gebbia came up with the idea of putting an air mattress in their living room and turning it into a bed and breakfast.[16][17] The goal at first was just "to make a few bucks".[18][19] In February 2008, Nathan Blecharczyk, Chesky's former roommate, joined as the Chief Technology Officer and the third co-founder of the new venture, which they named AirBed & Breakfast.[17][20] They put together a website which offered short-term living quarters, breakfast, and a unique business networking opportunity for those who were unable to book a hotel in the saturated market.[21] The site Airbedandbreakfast.com officially launched on August 11, 2008.[22][23] The founders had their first customers in town in the summer of 2008, during the Industrial Design Conference held by Industrial Designers Society of America, where travelers had a hard time finding lodging in the city.[17][24]
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