Prior to beginning this design sprint, we had already created a basic style guide, that we called the foundation. This foundation loosely defined our typography, colors, icons, spacing and information architecture. The foundation proved essential for guiding our work in a unified direction while allowing room for us to individually explore creative design solutions. This way we felt that we were all working together, towards the same idea. Reviewing our collective work at the end of each day, we began to see patterns emerge. We course-corrected when necessary, and started defining our standardized components.
Delta Air Lines Sees Premium Profit: On their third quarter earnings call, Delta executives confirmed what I had been hearing anecdotally for a while: Customers are buying premium seats at an increased rate. With a hot economy, more business and high-end leisure travelers are deciding they can afford business class, domestic first class, premium economy, and extra-legroom economy class seats. The business is so strong Delta executives said they would consider installing more premium seats.
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The second Admirals Club opened at Washington National Airport. Because it was illegal to sell alcohol in Virginia at the time, the club contained refrigerators for the use of its members, so they could store their own liquor at the airport. For many years, membership in the Admirals Club (and most other airline lounges) was by the airline's invitation. After a passenger sued for discrimination, the Club (and most other airline lounges) switched to a paid membership program.
Not all components are created equal. In most apps there are a set of components that repeat often. For us, these components are rows (or table-cells). Looking back, I wish we had taken more time to think about the rows and come up with a stronger set of patterns and components. In the end, we wound up with many different kinds with some inconsistencies.
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In November 2012, Airbnb acquired NabeWise, a city guide that aggregates curated information for specified locations. The acquisition shifted the company focus toward offering hyperlocal recommendations to travelers. That same month, Airbnb launched "Neighborhoods", a travel guide of 23 cities that provides in-depth information via collaborative filtering to help travelers choose a neighborhood in which to stay based on criteria such as public transportation, dining, peace & quiet, nightlife, tourist attractions, and shopping.