In January 2013, American launched a new rebranding and marketing campaign dubbed, "The New American". In addition to a new logo, American Airlines introduced a new livery for its fleet. The airline calls the new livery and branding "a clean and modern update". The current design features an abstract American flag on the tail, along with a silver-painted fuselage, as a throw-back to the old livery. The new design was painted by Leading Edge Aviation Services in California. Doug Parker, the incoming CEO indicated that the new livery could be short-lived, stating that "maybe we need to do something slightly different than that ... The only reason this is an issue now is because they just did it right in the middle, which kind of makes it confusing, so that gives us an opportunity, actually, to decide if we are going to do something different because we have so many airplanes to paint".
American Airlines is one of the largest airlines in the world, with flights to over 250 destinations across the United States and around the globe. As an oneworld partner, passengers can enjoy travel on one ticket to over 800 destinations. Cheap American Airlines reservations can be found every day on Expedia, with offers for new discount fares loaded daily.
As part of American Airlines’ overhaul project, Terminals 4 and 5 will be redesigned as a single 300,000-square-foot hall with bigger bathrooms, more power outlets and large windows that will allow in natural light. The overall area won’t expand much, but American Airlines officials say a reconfigured ticket counter and check-in area will reduce wait times.
As of January 2018, the airline has had almost sixty aircraft hull losses due to all causes since the crash of an American Airways Ford 5-AT-C Trimotor in August 1931. Of these most were propeller driven aircraft, including three Lockheed L-188 Electra turboprop aircraft (of which one, the crash in 1959 of Flight 320, resulted in fatalities). Seventeen jet aircraft have been written off due to crashes – including Flight 587 in 2001, Flight 965 in 1995, Flight 191 in 1979, Flight 1 in 1962 and two aircraft destroyed in the September 11 attacks – and other accidents (such as the Flight 383 engine failure and fire in 2016); two of these were training flights in which only the crew were killed and six resulted in no fatalities. Another four jet aircraft have been written off due to incidents while they were parked between flights or while undergoing maintenance.
Shortly after moving to San Francisco in October 2007, roommates and former schoolmates Brian Chesky and Joe Gebbia could not afford the rent for their loft apartment. Chesky and Gebbia came up with the idea of putting an air mattress in their living room and turning it into a bed and breakfast. The goal at first was just "to make a few bucks". In February 2008, Nathan Blecharczyk, Chesky's former roommate, joined as the Chief Technology Officer and the third co-founder of the new venture, which they named AirBed & Breakfast. They put together a website which offered short-term living quarters, breakfast, and a unique business networking opportunity for those who were unable to book a hotel in the saturated market. The site Airbedandbreakfast.com officially launched on August 11, 2008. The founders had their first customers in town in the summer of 2008, during the Industrial Design Conference held by Industrial Designers Society of America, where travelers had a hard time finding lodging in the city.