In January 2013, American launched a new rebranding and marketing campaign dubbed, "The New American". In addition to a new logo, American Airlines introduced a new livery for its fleet. The airline calls the new livery and branding "a clean and modern update". The current design features an abstract American flag on the tail, along with a silver-painted fuselage, as a throw-back to the old livery. The new design was painted by Leading Edge Aviation Services in California. Doug Parker, the incoming CEO indicated that the new livery could be short-lived, stating that "maybe we need to do something slightly different than that ... The only reason this is an issue now is because they just did it right in the middle, which kind of makes it confusing, so that gives us an opportunity, actually, to decide if we are going to do something different because we have so many airplanes to paint".
I’ve spent my entire 11-year career at Wotif Group, progressing from Customer Service to LPS, to my current role in the E-Commerce team. While the business and the team has evolved over the years, our strive to make Wotif an Aussie and Kiwi favourite has remained the same. We’re hard-working, passionate and committed to the success of Wotif, while equally committed to celebrating the wins, having a laugh and encouraging a strong local team culture
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