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We celebrate our failures along with our successes, because it brings us one step closer to a solution. We are collectively a group of unique individuals who love what we do, who stand behind what we do and who are constantly, passionately, learning more to better what we do. We would rather inspire, empower and nurture others to be authentic and pursue their dreams, rather than control them. This philosophy has created a unique, balanced atmosphere at trivago, which we believe is as organic as it is refreshing.
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Before it was headquartered in Texas, American Airlines was headquartered at 633 Third Avenue in the Murray Hill area of Midtown Manhattan, New York City. In 1979, American moved its headquarters to a site at Dallas/Fort Worth International Airport, which affected up to 1,300 jobs. Mayor of New York City Ed Koch described the move as a "betrayal" of New York City. American moved to two leased office buildings in Grand Prairie, Texas. On January 17, 1983, the airline finished moving into a $150 million ($369,000,000 when adjusted for inflation), 550,000-square-foot (51,000 m2) facility in Fort Worth; $147 million (about $361,000,000 when adjusted for inflation) in Dallas/Fort Worth International Airport bonds financed the headquarters. The airline began leasing the facility from the airport, which owns the facility.
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The Admirals Club was conceived by AA president C.R. Smith as a marketing promotion shortly after he was made an honorary Texas Ranger. Inspired by the Kentucky colonels and other honorary title designations, Smith decided to make particularly valued passengers "admirals" of the "Flagship fleet" (AA called its aircraft "Flagships" at the time). The list of Admirals included many celebrities, politicians, and other VIPs, as well as more "ordinary" customers who had been particularly loyal to the airline.
To help fund the site, the founders created special edition breakfast cereals, with presidential candidates Barack Obama and John McCain as the inspiration for "Obama O's" and "Cap'n McCains". In two months, 800 boxes of cereal were sold at $40 each, which generated more than $30,000 for the company's incubation. It also got the company noticed by computer programmer Paul Graham, who invited the founders to the January 2009 winter training session of his startup incubator, Y Combinator, which provided them with training and $20,000 in funding in exchange for a small interest in the company. With the website already built, they used the $20,000 Y-Combinator investment to fly to New York City to meet users and promote the site. They returned to San Francisco with a profitable business model to present to West Coast investors. By March 2009, the site had 10,000 users and 2,500 listings.