In the end, American let its employees decide the new livery's fate. On an internal website for employees, American posted two options, one the new livery and one a modified version of the old livery. All of the American Airlines Group employees (including US Airways and other affiliates) were able to vote.[72] American ultimately decided to keep the new look. Parker announced that American would keep a US Airways heritage aircraft in the fleet, with plans to add a heritage TWA aircraft and a heritage American plane with the old livery.[73]
To help fund the site, the founders created special edition breakfast cereals, with presidential candidates Barack Obama and John McCain as the inspiration for "Obama O's" and "Cap'n McCains".[25] In two months, 800 boxes of cereal were sold at $40 each, which generated more than $30,000 for the company's incubation.[26][27] It also got the company noticed by computer programmer Paul Graham, who invited the founders to the January 2009 winter training session of his startup incubator, Y Combinator, which provided them with training and $20,000 in funding in exchange for a small interest in the company.[18][28][29] With the website already built, they used the $20,000 Y-Combinator investment to fly to New York City to meet users and promote the site.[30] They returned to San Francisco with a profitable business model to present to West Coast investors. By March 2009, the site had 10,000 users and 2,500 listings.[29]
American Airlines is a founding member of Oneworld alliance, the third largest airline alliance in the world, and coordinates fares, services, and scheduling with alliance partners British Airways, Iberia, and Finnair in the transatlantic market and with Cathay Pacific and Japan Airlines in the transpacific market. Regional service is operated by independent and subsidiary carriers under the brand name American Eagle.[9]
Passengers who wish to check in at the airport may do so up to 45-60 minutes before departure, although some departure airports require more time. The airline recommends arriving at the airport at least one hour and 30 minutes before domestic travel and two hours for international flights. After check-in, passengers will check baggage and clear security, so you'll want to make sure you have plenty of time.
New York–LaGuardia – The ninth-largest hub for American in terms of number of flights, the tenth-largest in number of destinations and American's fourth hub for the East Coast.[22] About 8.5 million passengers fly through LGA on American every year, or about 23,000 people per day.[22] The airport also serves as a base for American Airlines Shuttle. American has about 27% of the market share at LGA, and is the second-largest carrier behind Delta.[22]
In January 2013, American launched a new rebranding and marketing campaign dubbed, "The New American". In addition to a new logo, American Airlines introduced a new livery for its fleet. The airline calls the new livery and branding "a clean and modern update".[64] The current design features an abstract American flag on the tail, along with a silver-painted fuselage, as a throw-back to the old livery. The new design was painted by Leading Edge Aviation Services in California.[70] Doug Parker, the incoming CEO indicated that the new livery could be short-lived, stating that "maybe we need to do something slightly different than that ... The only reason this is an issue now is because they just did it right in the middle, which kind of makes it confusing, so that gives us an opportunity, actually, to decide if we are going to do something different because we have so many airplanes to paint".[71]
One year later, there were 15 people working from Chesky and Gebbia's loft apartment on Rausch Street in San Francisco. To make room for employees, Brian Chesky gave up his bedroom and lived at lodging booked via the Airbnb service until the company moved into its first office space.[32][18] In April 2009, the company received $600,000 in seed money from Sequoia Capital[18] and, in November 2010, raised $7.2 million in financing from Greylock Partners and, again, from Sequoia Capital, in a Series A round, then announcing that out of 700,000 nights booked, 80% had occurred in the previous six months.[33]
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