In January 2013, American launched a new rebranding and marketing campaign dubbed, "The New American". In addition to a new logo, American Airlines introduced a new livery for its fleet. The airline calls the new livery and branding "a clean and modern update".[64] The current design features an abstract American flag on the tail, along with a silver-painted fuselage, as a throw-back to the old livery. The new design was painted by Leading Edge Aviation Services in California.[70] Doug Parker, the incoming CEO indicated that the new livery could be short-lived, stating that "maybe we need to do something slightly different than that ... The only reason this is an issue now is because they just did it right in the middle, which kind of makes it confusing, so that gives us an opportunity, actually, to decide if we are going to do something different because we have so many airplanes to paint".[71]
As of January 2018, the airline has had almost sixty aircraft hull losses due to all causes since the crash of an American Airways Ford 5-AT-C Trimotor in August 1931.[81][82] Of these most were propeller driven aircraft, including three Lockheed L-188 Electra turboprop aircraft (of which one, the crash in 1959 of Flight 320, resulted in fatalities).[82] Seventeen jet aircraft have been written off due to crashes – including Flight 587 in 2001, Flight 965 in 1995, Flight 191 in 1979, Flight 1 in 1962 and two aircraft destroyed in the September 11 attacks – and other accidents (such as the Flight 383 engine failure and fire in 2016); two of these were training flights in which only the crew were killed and six resulted in no fatalities.[82] Another four jet aircraft have been written off due to incidents while they were parked between flights or while undergoing maintenance.[82]
Guests can search for lodging using filters such as lodging type, dates, location, and price. Before booking, users must provide personal and payment information. Some hosts also require a scan of a government-issued identification before accepting a reservation.[4] The company also provides travel guides, entitled "Neighborhoods", which provide details about staying in specific neighborhoods in various major cities.[5][6]
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