Instead of relying on individual atoms, we started considering our components as elements of a living organism. They have a function and personality, are defined by a set of properties, can co-exists with others and can evolve independently. A unified design language should not just be a set of static rules and individual atoms, but an evolving ecosystem.
• Boeing 777-200ER Version 1: Fully lie-flat seats manufactured by Zodiac Seats France, designed for American Airlines, with direct aisle access in a 1-2-1 reverse herringbone configuration with front-facing and rear-facing seats. Seat length: 77 inches (196 cm). Equipped with a 16-inch (41 cm) touchscreen monitor and touchscreen handset, two universal AC power outlets, and USB ports.
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What the World’s Longest Flight Feels Like: Did anyone else have FOMO over the weekend? That stands for Fear of Missing Out, for those not familiar with millennial acronyms. Many reporters — but not me! — flew on the new longest flight in the world, Singapore Airlines’ nonstop service between Newark and Singapore. Bloomberg’s Sarah Wells was on board and filed a full report. By hour 14, she said, the Airbus A350 “was starting to feel like a luxurious prison.”
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Prior to beginning this design sprint, we had already created a basic style guide, that we called the foundation. This foundation loosely defined our typography, colors, icons, spacing and information architecture. The foundation proved essential for guiding our work in a unified direction while allowing room for us to individually explore creative design solutions. This way we felt that we were all working together, towards the same idea. Reviewing our collective work at the end of each day, we began to see patterns emerge. We course-corrected when necessary, and started defining our standardized components.