American Airlines' wastewater treatment plant recycles water used at the base to wash aircraft, process rinse water tanks, and irrigate landscape. That alone has saved almost $1 million since 2002. In addition to that, American Airlines has also won the award for the reduction of hazardous waste that saved them $229,000 after a $2,000 investment. A bar code system is used to track hazardous waste. It has led to reduction of waste by 50 percent since 2000.
Downtown Dallas is the center of the city’s electrifying urban energy. Stay here for classic Texas steakhouses, late-night live music bars where beats blast out of the doors, and the West End historic district - a shopping, entertainment, and restaurant area with an old-world vibe. If you’re serious about shopping, stay in flashy Uptown, where you can buy anything from hand-crafted cowboy boots to designer clothing. Trendsetters and bohemian artists should stay in Oak Cliff, a chilled-out suburb that sings with vintage clothing stores, ultra-hip cafes, and artisan restaurants. But if you’re traveling with the family, the easy-going green-washed area of East Dallas is ideal.
Prior to beginning this design sprint, we had already created a basic style guide, that we called the foundation. This foundation loosely defined our typography, colors, icons, spacing and information architecture. The foundation proved essential for guiding our work in a unified direction while allowing room for us to individually explore creative design solutions. This way we felt that we were all working together, towards the same idea. Reviewing our collective work at the end of each day, we began to see patterns emerge. We course-corrected when necessary, and started defining our standardized components.
We started by auditing and printing out many of our designs, both old and new. Laying the flows side by side on a board, we could see where and how the experiences were breaking and where we needed to start making changes. We figured that the best way to begin was by tackling issues head on. Each of us focused on a screen or product area to redesign, And we established a few principles to guide us with these individual designs:
On June 3, 2016, American Airlines sought to register their 2013 logo with the United States Copyright Office. However, in October of that year, the Copyright Office ruled that the logo was ineligible for copyright protection, as it did not pass the threshold of originality. American submitted multiple requests for the Copyright Office to reconsider their determination. However, on January 8, 2018, the Copyright Office made a final decision that affirmed its initial determination that American's new logo was ineligible for copyright protection and is thus in the public domain.
As of January 2018, the airline has had almost sixty aircraft hull losses due to all causes since the crash of an American Airways Ford 5-AT-C Trimotor in August 1931. Of these most were propeller driven aircraft, including three Lockheed L-188 Electra turboprop aircraft (of which one, the crash in 1959 of Flight 320, resulted in fatalities). Seventeen jet aircraft have been written off due to crashes – including Flight 587 in 2001, Flight 965 in 1995, Flight 191 in 1979, Flight 1 in 1962 and two aircraft destroyed in the September 11 attacks – and other accidents (such as the Flight 383 engine failure and fire in 2016); two of these were training flights in which only the crew were killed and six resulted in no fatalities. Another four jet aircraft have been written off due to incidents while they were parked between flights or while undergoing maintenance.