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In January 2013, American launched a new rebranding and marketing campaign dubbed, "The New American". In addition to a new logo, American Airlines introduced a new livery for its fleet. The airline calls the new livery and branding "a clean and modern update".[64] The current design features an abstract American flag on the tail, along with a silver-painted fuselage, as a throw-back to the old livery. The new design was painted by Leading Edge Aviation Services in California.[70] Doug Parker, the incoming CEO indicated that the new livery could be short-lived, stating that "maybe we need to do something slightly different than that ... The only reason this is an issue now is because they just did it right in the middle, which kind of makes it confusing, so that gives us an opportunity, actually, to decide if we are going to do something different because we have so many airplanes to paint".[71]

On December 9, 2015, American announced a new Premium Economy product for most long-haul widebody aircraft. This new product debuted on the new 787-9s in late 2016 and will be retrofitted to all other widebody aircraft within the next three years, excluding 767s due to their upcoming retirement. The seats will be wider than standard Main Cabin seats and will offer 38" of pitch, 2" more than Main Cabin Extra seats, as well as a footrest. Premium Economy customers will also get two free checked bags, priority boarding, and enhanced food and drink service including free alcohol. This product will make American Airlines the first U.S. carrier to offer a four-cabin aircraft.[40]


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United Airlines Grows at Hubs: United Airlines tweaked its network over the weekend, and I found its moves at Los Angeles, where I live, to be the most interesting. A decade ago, United was one of Hollywood’s preferred airlines, and it flew to many of the largest markets for entertainment, as well as bigger Western cities. Now, it’s focused on smaller markets from L.A., including some unusual additions: Eugene, Oregon; Madison, Wisconsin; and Pasco/Tri-Cities, Washington. Ben Mutzabaugh of USA Today has details.

In November 2012, Airbnb opened an office in Sydney, Australia, its 11th office location, and announced plans to launch the service in Thailand and Indonesia.[54] At that time, Australian consumers accounted for 10% of the Airbnb user base,[55] and in December that same year, Airbnb announced its strategy to move more aggressively into the Asian market with the launch of an office in Singapore.[56]
The Resilience of the American Vacation in Mexico: This excellent enterprise piece from Skift’s Sarah Enelow-Synder is not about airlines, though the Mexican carrier Volaris figures prominently. Holger Blankenstein, who runs the airline’s commercial team, explains why marketing to Mexican-Americans is different from targeting vacationers. “In a Mexican-origin family, the son or daughter are the ones who buy the flight ticket for the parents,” he said. “How the family gets to know Volaris and the brand is passed down from generation to generation.”
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In this new study, which looks at Airbnb's role in racial gentrification, Inside Airbnb has racially categorized every host's photograph and found that in prodominatnly Black neighborhoods, white hosts own the majority of listings and recieve most of the economic benefits, while long-term Black residents are most impacted by the loss of housing and neighborhood disruption.

Guests can search for lodging using filters such as lodging type, dates, location, and price. Before booking, users must provide personal and payment information. Some hosts also require a scan of a government-issued identification before accepting a reservation.[4] The company also provides travel guides, entitled "Neighborhoods", which provide details about staying in specific neighborhoods in various major cities.[5][6]

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