In the end, American let its employees decide the new livery's fate. On an internal website for employees, American posted two options, one the new livery and one a modified version of the old livery. All of the American Airlines Group employees (including US Airways and other affiliates) were able to vote.[72] American ultimately decided to keep the new look. Parker announced that American would keep a US Airways heritage aircraft in the fleet, with plans to add a heritage TWA aircraft and a heritage American plane with the old livery.[73]
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We started by auditing and printing out many of our designs, both old and new. Laying the flows side by side on a board, we could see where and how the experiences were breaking and where we needed to start making changes. We figured that the best way to begin was by tackling issues head on. Each of us focused on a screen or product area to redesign, And we established a few principles to guide us with these individual designs:
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New York–JFK – The tenth-largest hub for American in terms of number of flights, the ninth-largest in number of destinations and American's secondary East Coast hub for international flights.[23] About 7 million passengers fly through JFK on American every year, or about 19,000 people per day.[23] American has about 12% of the market share at JFK, making it the third-largest carrier at the airport behind Delta and JetBlue.[23] Since 2017, American has been reducing its international operations at JFK, opting to expand its Philadelphia hub instead.[24][25] JFK also serves as a major connecting point for other Oneworld carriers.[26]

• Boeing 777-300ER: Fully lie-flat Cirrus seats manufactured by Zodiac Seats UK, designed by JPA Design for Cathay Pacific, and licensed from Cathay Pacific with direct aisle access in a 1-2-1 reverse herringbone configuration. Seat length: 76-80 inches (193–203 cm). Equipped with a 15.4-inch(39 cm) inch touchscreen monitor, one universal AC power outlet, and USB ports.[2]


While creating these components, we collected them in a master file called the library, which we referred to throughout the design process. After a week or two we began to see huge leaps in productivity by using the library when iterating on designs. One day, while putting together a last-minute prototype, our team was able to create nearly 50 screens within just a few hours by using the framework our library provided.
In the end, American let its employees decide the new livery's fate. On an internal website for employees, American posted two options, one the new livery and one a modified version of the old livery. All of the American Airlines Group employees (including US Airways and other affiliates) were able to vote.[72] American ultimately decided to keep the new look. Parker announced that American would keep a US Airways heritage aircraft in the fleet, with plans to add a heritage TWA aircraft and a heritage American plane with the old livery.[73]
Airbnb is a community marketplace that allows property owners and travelers to connect with each other for the purpose of renting unique vacation spaces around the world. The Airbnb community users’ activities are conducted on the company’s Website and through its iPhone and Android applications. The San Francisco-based Airbnb began operation in 2008 and currently has hundreds of employees across the globe supporting property rentals in nearly 25,000 cities in 192 countries.
In November 2012, Airbnb opened an office in Sydney, Australia, its 11th office location, and announced plans to launch the service in Thailand and Indonesia.[54] At that time, Australian consumers accounted for 10% of the Airbnb user base,[55] and in December that same year, Airbnb announced its strategy to move more aggressively into the Asian market with the launch of an office in Singapore.[56]
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