As of January 2018, the airline has had almost sixty aircraft hull losses due to all causes since the crash of an American Airways Ford 5-AT-C Trimotor in August 1931. Of these most were propeller driven aircraft, including three Lockheed L-188 Electra turboprop aircraft (of which one, the crash in 1959 of Flight 320, resulted in fatalities). Seventeen jet aircraft have been written off due to crashes – including Flight 587 in 2001, Flight 965 in 1995, Flight 191 in 1979, Flight 1 in 1962 and two aircraft destroyed in the September 11 attacks – and other accidents (such as the Flight 383 engine failure and fire in 2016); two of these were training flights in which only the crew were killed and six resulted in no fatalities. Another four jet aircraft have been written off due to incidents while they were parked between flights or while undergoing maintenance.
Prior to beginning this design sprint, we had already created a basic style guide, that we called the foundation. This foundation loosely defined our typography, colors, icons, spacing and information architecture. The foundation proved essential for guiding our work in a unified direction while allowing room for us to individually explore creative design solutions. This way we felt that we were all working together, towards the same idea. Reviewing our collective work at the end of each day, we began to see patterns emerge. We course-corrected when necessary, and started defining our standardized components.